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What Is Cord Cutting?

Cord cutting means canceling traditional cable or satellite TV subscriptions in favor of internet-based streaming services and free over-the-air broadcasts.
Cord cutting is a term that means canceling traditional pay TV services, like cable or satellite TV.
How It Works
  • OTT Streaming: Services like Netflix, Hulu, HBO Now and new live-TV packages let you stream content over the internet.

  • Over-the-Air (OTA) TV: With a simple antenna and digital tuner—plus Nigma for channel management—you can watch local HD channels (NBC, CBS, PBS, BBC, Univision) at no cost.
Why Cut the Cord?

1. Save Money

  • Cable bills averaged $103/month in 2016 and rise about 5.8% annually—faster than inflation.

  • Streaming-only plans: under $10/month.

  • Live-TV streaming: under $40/month.

  • OTA channels: free once you’ve bought an antenna, tuner and Nigma subscription.

2. On-Demand Freedom

  • Play, pause or binge-watch whenever you like.

  • Create custom watchlists, get personalized recommendations and hide unwanted genres.

  • Pay only for the channels and apps you actually use.

3. Fewer (or No) Ads

  • Many subscription services are ad-free.

  • When ads do appear, you control breaks—just hit pause and resume when you’re ready.

Simple Setup & Less Clutter

  • Essentials: broadband internet, a smart TV or streaming device (Roku, Chromecast, Apple TV).

  • OTA Upgrade: add an antenna, digital tuner and Nigma to manage live channels.

  • Declutter: ditch cable boxes, DVD players, VCRs and extra remotes—then sell or recycle old gear for extra savings.